The Converse Rubber Shoe Company was born in 1908 next to Boston and it started manufacturing winter shoes equipped with solid gum soles, in order stay covered and warm. The gradual emerging of sports, especially basketball, led Converse to focus on tennis and basket sneakers: 1917 was the key, because this American company launched the very first basketball shoe ever. Dubbed Converse All Star, those kicks were made of solid canvas equipped with a reinforced toe insert:this simple yet useful outlook led a star like Chuck Taylor to ask for wearing All Star and being involved in the process of creation and improvement of the shoe. Starting from 1932, Chuck began giving advices on cushioning and traction, and his help was rewarded by Converse that introduced the famous Converse Chuck Taylor logo on the side. Chuck Taylor All Star are now a social and cultural phenomenon, adopted by tons of different sub-cultures due to their peerless adaptability and incredibly simple to customize, fact that metal bands and hip hop groups like a lot. Made immortal by Wilt Chamberlain on court, canvas Converse went far beyond playground’s borders by winning hearts of every guy out there with their captivating lines. When talking about Converse sneakers, we cannot overlook real icons like Pro Leather: always known as “Buzzer Beater” after the 1982 NCAA final won by Michael Jordan, those Converse were Kurt Cobain favorites and marked the history of grunge culture, pop music and punk bands. The original iteration consists of a leather upper displaying the Converse Cons logo on the tongue, featuring heaps of colorways and variations according to each year. On the other way, One Star are the ultimate vintage low sneakers: worn by Ramones and other popular music legends, they feature a side start logo, heel tabs and the unmistakable canvas upper. Moreover, the recent entrance to the Nike family led Converse to start a new golden era: this American company was able to add new technologies to its heritage DNA, reissuing historic silhouettes like Fastbreak or Jack Purcell Pro, now turned into esteemed skate sneakers. And skating is the most interesting side of today’s Converse catalog: many pro-skaters used Converse to set new records during the ‘80s, but the real twist is dated back to mid ‘90s, when One Star changed everything. Materials, fit and low price were the three ingredients that pushed Converse to change its production, focusing on ramps and contributing to rewrite the rules of skate culture. Finding jack Purcell Pro supplied with Ortholite insoles, Air Zoom units or Lunarlon technology is common now, not to mention capsule collections with underground skating staples like Chocolate x Converse. Converse for women deserve a dedicated chapter: often equipped with thick platform soles to boost comfort, they’re the everyday choice of millions of young girls looking just for the best way to refine their outfit. Converse has been at the center stage since day one, featuring thousands of limited editions and timeless classics: peruse SPECTRUM, choose your model and you won’t look other shoe brands!

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