Karhu success goes back at the beginning of this century, when this outdoor brand started producing tools for the Finnish Olympic team: a line of running shoes followed shortly after, taking part in all the next Scandinavian gold medals. The current Karhu logo is made of an "M" that comes from the word "Mestari", that means "Champion" in Finnish. Karhu sneakers quickly grew in popularity, developing into the role model for all the other kicks thanks to an incredible lightness and flexibility:Karhu churned out performing and competitive models for years, achieving incomparable standards for its competitors and reshaping the trainers market. The brand has been up with times since day one. But if you want to survive, you got to change with the times: Karhu developed many innovations over the years and introduced new silhouettes to its already celebrated linea of running sneakers, an area where it's still second to none. In 1986 Karhu patented the Fulcrum system, drawing attention away from the air cushioning to focus more on the side-to-side foot movement for an improved support: Karhu Albatross go back to the beginning of the '80s, spotlighting a featherweight upper along with an up-to-date cushioning structure. The Karhu Fusion debut broke the boundaries between running, lifestyle and outdoor combining the performance of the best running footwear with premium textures and bright colors, an easy-to-wear shoe for any occasion. New Karhu Fusion 2.0 colorways provide continuity to this philosophy coming with sought-after collaborations that have legitimated its leading role as a lifestyle sneakers' staple: Caramel cw is a Kanye West favorite, while the feeling with the acclaimed Dutch Patta label has brought to many unforgettable collaborations, marked by colour contrasts and fine details, Karhu Synchron belong to that list too: a sleek nineties-flavored runner that seduced everyone thanks to a double-density sole, an asymmetric lacing system and a soft upper made of suede and mesh - recently revisited, now they're back more stylish than ever. Karhu shoes quietly crept into the streetwear world years ago, but now they could count on thousands of fans due to a mix of elements that make them far other sneaker brands. Karhu: Faster, Farther, Easier.

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