Maharishi

Meaning “great seer” in Hindu, British cult streetwear and utilitarian brand Maharishi offers highly technical, military-inspired garments made with natural fabrics and featuring oriental-style embroideries. Founded and led by former antique dealer Hardy Blechman, the brand pushes the boundaries of camouflage through the use of eco-friendly production methods on a comprehensive range of cargo pants, military overshirts, loose camouflage jackets, organic cotton T-shirts, green army utility shirts and much more. Founded in 1994 and deeply rooted in the British and European streetwear scenario, Maharishi merges a certified fair-trade supply chain with the vintage-esque aesthetic of surplus stores, imposing itself as a worldwide authority when it comes to technical fabrics and trims. Maharishi’s core clothing include elaborated military pants, technically superior jackets, snowboarding-inspired pants with fully adjustable waist and length, all-over camouflage shirts and a range of basics that combine performance with a sustainable construction. What’s more, the brand’s consistent visual identity over the years allows Maharishi to integrate its signature military and green army base with patches, oriental embroidery such as dragons, tigers, and snakes. Despite making an extensive use of camouflage pattern, the brand conveys a solid anti-war sentiment through the use of DPM - Disruptive Pattern Material, another way to say camo - out of its military context.