Founded in 1971 by Phil Knight and Bill Bowerman, Nike is the biggest sportswear and sneakers company on earth, as well as one of the most influential streetwear brands as well. Name and logo, dubbed Swoosh, clearly recall the Greek goddess of victory. Nike’s philosophy is to design the best trainers and sport equipment, whether we are talking about running, football or whatever. Nike’s history is full of breakthrough technologies and shoes: Air Force 1 with Air Unit, Nike Dunk and too many styles to count. What makes the Beaverton-based company so special is its natural ability to be influential both technologically and culturally. A practical example: besides changing forever the way we run, the Air Max and their visible air chamber in the midsole turned the sneakers into a mass phenomenon. The launch of many Nike sneakers such the Air Max 1 and Air Max 97, as well as the Air Force 1, helped Nike to understand footwear styles are conceived by consumers as some sort of cultural and social idols rather than as simple items. Thanks to this awareness, and also thanks to Nike’s natural ability to intercept trends and figures aligned with the brand’s highly distinctive philosophy, Nike made sportswear one of the most predominant and popular cultural languages worldwide. That’s why the Nike Blazer, Cortez, Huarache and all the other Swoosh-branded retro sneakers look more like characters of a movie saga than shoes, each featuring its own story, personality and circle of enthusiasts. What’s more, Nike’s signature talent to leave its mark on every discipline created legendary connections with many athletes, with the Michael Jordan link standing as the most significant example. And yet Nike keeps evolving and adding new layers to its sportswear and athleisure DNA, now absorbing influences from outside the sports world. Virgil Abloh, Travis Scott and Drake belong to a small niche of creatives, artists and designers that Nike targeted to further develop its sport-based heritage, thus resulting in a more design-oriented approach and in an environmentally friendly way of producing, evidenced by the Nike Move to Zero sportswear and sneakers line.

What does Nike mean?

Literally, the word Nike means “win” in ancient Greek. In fact the Nike logo, the so-called Swoosh, draws inspiration from the Winged Victory of Samothrace, a marble sculpture that can be admired at the Louvre museum. All of this because the brand’s ultimate goal was to convey the elegance and accuracy of Greek culture through footwear and sport clothing. Originally called Blue Ribbon Sports, the company changed its name to Nike in 1978; all the brand’s top-selling and most beloved models, including the Air Force 1 and Air Huarache and Vapormax, have been released under the Nike label.

Where to buy original Nike shoes?

Needless to say SPECTRUM offers a carefully curated and constantly updated selection of trainers and Nike clothing, including all-time classics and all the highly anticipated arrivals from the latest collections. Along with a wide variety of Nike sneakers, our catalog also taps the latest drops of the brand’s outdoor series, called Nike ACG as well as several technical jackets, Nike tracksuits, sweatpants, windbreakers and a range of sport outerwear. Together with selected running clothing, there’s a more lifestyle line dubbed Nike Solo Swoosh which gathers clean cut T-shirts, shorts, joggers and Nike sweatshirts done in pastel colors and with subtle detailing.

Which are Nike’s latest releases?

You can browse the upcoming Nike releases on our release calendar, where you can find raffles and drops from all the best streetwear brands. Generally, the Beaverton-based company boasts on a wide offering of retro sneakers that are reissued every certain amount of time. This habit of reissuing sneakers already on the market has become an established thing with the Jordan 1, whose resounding success in the ‘80s pushed Nike to continue the production, instead of dismissing the style as it was the custom back in those days. Over the years, this practice has spread all over the most famous Nike sneakers, such as the Air Max and the Air Force 1. Such a great care for archive models doesn’t preclude Nike from its penchant for breakthrough innovations. If you scroll through the list of Nike releases, you’ll find out there’s always room for collaborations, cutting-edge technologie and hybrid models.

How much is a pair of Nike Dunk?

The price of Nike Dunks depends on materials, editions, availability and many other factors. In general, the average price ranges from €90 for the Dunk low to €140 for the Dunk high or some limited editions. A quite decent price, especially considering that the Dunk OG are among Nike’s best-selling shoes, and one the most coveted Nike models on the market. And this is largely due to their all-around and plain design, pretty typical of skate sneakers, which are insanely comfortable and easy to customize, as you can see from worldwide acclaimed collaborations including Nike Dunk x Travis Scott and many others.

Why are white Air Force 1 always sold-out?

Also called Uptowns, the Air Force 1 are hands down the most famous Nike sneaker, and the one that better represents the attitude of this American sportswear giant. Since 2020 Nike has gradually started slowing the production of white Air Force 1; it’s partly due to Covid, which forced many manufacturing sites to reduce their production. But it’s also a conscious choice from the Portland brand, which aims to personally handle the distribution of the sneakers that changed street culture forever, a true symbol for the whole streetwear community and a universally recognized pop culture icon.

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