Nike Air Max 95

The thought of moving the Air Max line pushes all Nike designers to tell the story behind every model, not only focusing on the right combination between colors and materials. Air Max 95 was the first model Tinker Hatfield didn't design firsthand, but Sergio Lozano did a great job in his place and ended up creating one of the most iconic men’s Nike shoes. He took inspiration from different natural aspects, grabbing elements from the steady soil erosion and the human anatomy to conceive a multi-layered upper that reminds us of the twine of muscles and fibers. Air Max 95 marked the debut of Forefoot Visible Air, nothing but the double air bladders placed under the front-end midsole, along with 3M Scotchlite reflective details on tongue and heel. Those uncompromising, harsh Nike sneakers were relieved by few yet significant features like the mini Swoosh logo on the heel, while the contrasting on-tongue 'Air Max' writing brings out the force of each colorway, starting from the legendary OG 'neon green'. Born as pure running sneakers and quickly adopted by the loud English counter-culture, Air Max 95 stood the test of time assimilating new materials and successful collabs to a flawless starting structure.

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