Nike: Better Is Temporary


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For all true Swoosheads, the long-awaited Nike: Better Is Temporary is finally available; a unique volume that will delight those who have always dreamed of exclusive access to the Beaverton workshops, where the most iconic models and the most innovative prototypes take shape, and where the "Just Do It" philosophy of the American sportswear giant is put into practice. Sam Grawe accompanies the reader in the discovery of Nike's headquarter, to learn in detail about the creative processes behind the brand's best sellers and dig deep into a design formula that has dominated the sneaker market for 50 years. The book explores, in 6 thematic chapters, the focus on performance, brand expression, collaborations, design, sustainability and color language. An unprecedented publication, that opens the doors to the Swoosh's inaccessible backstage, revealing never-before-seen sketches, trivia and manic details. The book's binding is consistent with the eco-sustainable spirit that has been a central theme in the brand's mission for the past few years, with a cardboard cover and a structure that minimizes unnecessary materials and eliminates waste. Size: 31cm x 23cm

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  • Pages: 320
  • Language: English
  • Release year: 2021
  • Produced in: USA

Phaidon Nike: Better Is Temporary
Phaidon - Nike: Better Is Temporary
€ 82,00

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