Inspired by the name of the lake in Maine, Sebago encapsulates the artisanal and functional essence of the moccasin, as well as being a benchmark in world footwear. Created in 1946 by Daniel J. Wellehan Sr, William Beaudoin and Joseph Cordeau, three friends originally from New England with a passion for Gentleman's shoes Sebago perfectly embodies the American preppy style, i.e. always being impeccable with minimalist and refined outfits. Read more…
During the 1960s, Sebago became the favourite brand of the so-called Ivy Leaguers, i.e. students at America's most prestigious universities, including Harvard. Over the years, the American brand has evolved, but without losing its versatile and cross-cultural DNA. The first productions of Sebago's historic Classic Dan model were an international success right from the start due to its linear shapes and colours that can be matched with everything, namely burgundy and black. Its penny loafer was worn by celebrities of the calibre of John Fitzgerald Kennedy and Audrey Hepburn, contributing to the spread of its motto “Crafted with Care, Crafted to last”. For those who love details in casual shoes, the Classic Joe moccasin echoes the original silhouette, but with the addition of a decorative metal horsebit to keep the passion of its founders alive. Being able to use the Sebago moccasin in any season, without distinction, contributes to making it a timeless staple for any kind of event. More than 50 years after its inception, Sebago is an icon of smart clothing, and thanks to its informality, also of modern streetwear. In fact, the Maine-based brand has collaborated with many different realities, creating true cultural bridges. C.P. Company, Patta, Universal Works and Alanui are just some of the brands Sebago has collaborated with. Its nautical and lifestyle legacy is reflected in its moccasins, a symbol of maniacal attention to detail, which appeal to every generation.