Luca Massaro: Dizionario Vol.1
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The Grog Parthenope Summer Set B4 LTD draws inspiration from Naples’ iconic beaches and includes a photo zine styled after “Settimana Enigmistica” and a sleek beach towel to boost your street credibility even on the sand. For this project, Grog collaborated with Greek photographer Vasiliki Ioannou, now a proud Neapolitan resident, to capture classic southern summer scenes in a 64-page zine, including puzzles hand-drawn by Neapolitan artists Tony Tres and Michele Nedo. The highlight is the ultra-soft, black jacquard beach towel, branded with Grog, perfect for turning heads at the beach. Beach towel size: 100x180 cm.






Luca Massaro: Dizionario Vol.1
With Dictionary Vol.1, Luca Massaro redefines the relationship between image and word, exploring visual and semiotic language in the contemporary era. This multimedia project gathers alphabetically indexed images that replace verbal definitions, creating a unique verbo-visual archive. The photographs extend the boundaries of language, questioning advertising codes and reflecting on cultural and socio-political values. A long-term project encompassing publications, site-specific installations, and conceptual sculptures. Size: 15.5 x 22.5 cm.



