Phaidon
Soled Out: The Golden Age of Sneaker Advertising

Soled Out is a 720-page marathon dedicated to sneaker advertising during the 30 years of the Golden Era. Simon 'Woody' Wood, founder of the legendary Sneaker Freaker magazine, meticulously crafted this colossal volume, featuring nearly 900 vintage images. Highlighted within its pages are superstars like Michael Jordan, Andre Agassi, Bo Jackson, MC Hammer, and Shaquille O'Neal. From the first iconic Air Jordan campaigns to the Converse Weapon by Larry Bird and Magic Johnson, Soled Out focuses on the most significant names in sneaker history: Adidas, ASICS, Brooks, Converse, L.A. Gear, New Balance, Nike, PONY, PRO-Keds, PUMA, Reebok, and Saucony. This unprecedented anthology, the result of nearly a decade of research, is finally available to delight true sneakerheads. Size: 31.5 x 23 cm