Elegance and tenacity have been two key features for Lacoste since the early 1900. That’s when the founder René Lacoste was used to winning one Slam tournament after another. His determination owed him the nickname of “Crocodile”, which he has further encouraged by sewing the green reptile on his pre-match T-shirts - thus was born the legend of the Lacoste polo shirt. The label then had the same effect as a meteor on sportswear: tennis clothes haven’t been the same since then.Lacoste gained the favor of both athletes and tournaments, sealing important sponsorship deals with the Roland Garros and the No.1 on the ATP ranking Novak Djokovic. But Lacoste’s natural penchant for being revolutionary pushed the brand to break down boundaries between different styles and disciplines. As a result, every collection looks both sporty, essentially casual and mildly subtle. Heritage elements spontaneously mingle with a loose wearability and modern, sharp which serve to highlight the one and only green crocodile.

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