It doesn’t take much effort to flaunt a proper streetwear outfit: a hooded sweatshirt, some cool T-shirts, your favorite pair of jeans or cargo pants, a cool sneaker and you’re done. But since street style embraces so many different brands and products, the range of alternatives you have is extremely wide. Wearing some chinos, plain skate shoes and an oversized hoodie is as streetwear as rocking cargo pants, a checkered overshirt and pouch bag. Put short, it all depends on what you like: gorpcore enthusiasts cannot do without hardshells and outdoor sneakers, those obsessed with sportswear will target tracksuits, college sweats and Nike shoes, and so on.
Which are the main street brands?
The streetwear scene is so wide that it’s nearly impossible to define its boundaries and determine exactly which brands can be considered street or not. Apart from skate brands such Stüssy, Off-White or Supreme, universally acknowledged as founding fathers of the whole street movement, the rest of brands are usually deeply rooted in other disciplines. Arc’teryx and Salomon Sportstyle played a key role in making the outdoors more urban, and yet they’re hiking realities, with a strong focus on highly technical outerwear and ski wear. A similar scenario applies to Carhartt WIP and Dickies, two brands with a clear workwear background, slowly but steadily turned into lifestyle clothing giants. Same goes for sportswear since Nike, New Balance and all the others produce trainers and sport clothing originally meant for football, basket, tennis or others.
Where were streetwear born?
We can affirm with reasonable accuracy that streetwear was born in the United States, more specifically in California, driven by the revolutionary power of subcultures and cultural movements that included the surf and skate scenery. The influence of sport culture was a key factor too, since many streetwear staples come from America’s signature penchant for sports: hooded sweatshirts, tees, sneakers. In a short time, streetwear became a global phenomenon, but the interesting thing is that it took slightly different expressions based on the countries it was set in. From the encounter with the Japanese society, and its signature attention for the archives, for instance, many street brands discovered the importance of retro sneakers, and more generally encouraged a reflection on themes such as the importance of staying true to the roots and more. And all of this without mentioning toys and collectibles. More examples: Italy added to the game Iuter and Octopus, but also the bold animal graphics and minimal branding of Marcelo Burlon and Palm Angels, France contributed with the sartorial-inspired A.P.C., while Maharishi, Bape and Undercover took off in Japan. Basically, every region interprets the concept of street culture in its own, peculiar way, and that enriches a way of living whose strong point lies in its ability to constantly reinventing itself.
Where to buy low-priced streetwear and sneakers?
Updated daily, our proposal of streetwear clothing and sneakers includes the latest drops and collections of the best street brands out there. Besides this curated selection of footwear and contemporary fashion, as well as a Culture section entirely dedicated to books and magazines about graffiti and counterculture, SPECTRUM also offers a solid variety of discounted streetwear clothing. Browse our sale and outlet page to see the latest deals from Carhartt WIP, New Balance and many others.
Why is streetwear considered so fashionable?
Due to the explosion of the social networks and new media, the visibility around street culture skyrocketed, also because its influence is undeniably transversal and cross-discipline. This shared street consciousness touches upon topics that are felt contemporary and critical by the new generations, such as the urge of rethinking the production methods and reducing the environmental impact of the fashion industry. What’s more, the street culture pushes people to find creative solutions and always new ways of expressing to solve the delicate issues above. That said, street culture is expressed also through more traditional paths, as we learned during our dialogue with illustrators, visual artists, graffiti writers and eclectic creatives. In short, we can say people consider streetwear fashionable because it’s the expression of an all-embracing, universal cultural revolution.