The North Face

Founded in 1966 just few meters away from the sunny Californian beaches by the ecologist businessman Douglas Thompkins, The North Face was named after the coldest and most arduous mountains' slope, the hardest to climb. During the '60s, The North Face manufactured technical mountain apparel and outdoor tools for climbing, winning the hearts of great rock climbers all over the world: hence the motto "Never Stop Exploring", the course of action behind every The North Face technology.Starting from late '80s, bright colors and all-over graphics of skiing clothing spread through streets, expressing the will to express ideas of an entire generation. The North Face gave the crowds an alternative to its successful performance series with a lifestyle line, featuring heaps of The North Face jackets and sweat that were specifically manufactured for urban application. The half-dome-shaped made the bang with the new millennium, turning into a real streetwear staple with new tech introductions and premium collaborations - casual and technical can live together. The synthetic alternative to winter puffers - dubbed ThermoBall™ - stands as the the perfect example of how The North Face has always been able of pairing performance with sustainability: this game-changing insulation systems is made of small PrimaLoft® fiber flakes that hold heat while staying lightweight and nimble. The North Face Nuptse is by far the most significant jacket of the brand: lined with premium Goose Down Fill feathers of different density, it shines for a superior thermal insulation - featherweight, but incredibly warm. Many parka, windbreakers and anorak jackets are equipped with special GORE-TEX® coverings: those waterproof shells remain breathable and cozy, protecting from cold due to an external layer that repel rain and water. Anyway, you shouldn't overlook The North Face sweatshirts or tees, because the American brand took great care in details and shaped great capsule collections, teaming up both with Japanese high-fashion maison and underground skate labels. The North Face started from outdoor, but now it's entitled to streets and city life: its collections range from durable winter jackets to logo tees, always respecting nature and projecting technologies to overcome you own limits armed with thermal jackets, capable duffel bags and soft beanies - Never Stop Exploring!

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