Theories Of Atlantis

Small independent brands have always been the backbone of the skatewear scene, but their relentless rise has been impressive over the last few years. It’s the story of John Stewart: after years spent recording tricks all over the world, this young video maker decided to share his work online. This need pushed him to launch Theories of Atlantis, a website that ended up grouping together projects of different creatives.The emergence of an apparel collection was just a matter of course: what started as a video blog was quickly turned into a full-fledged skate brand with T-shirts, hoodies and all that. It’s graphic language explores alternative theories about conspiracies & secret societies, as far as almost every print features an exoteric back story that deserves to be further analyzed.

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