Casio G-Shock

Casio G-Shock was born in the early '80s aiming to conceive sturdy watches to withstand every sort of impact without dropping class and aesthetics. The engineer Kikuo Ibe planned on designing an indestructible watch and launched the Triple 10; he grabbed the idea from seeing a soccer ball bouncing on the ground with no consequences for the inside, turning this scheme into an oscillating module clad in an hollow structure in order to void impacts.The first G-Shock watch officially debuted in 1983: the forward-looking DW-5000C featured a shock resistant cage protecting delicate parts with cushioning materials, following the philosophy of protection and durability behind the brand since day one. G-Shock became synonym with endurance, innovation and versatility and an absolute guarantee for those fond of wristwatches. Recent models include solar cells, Bluetooth® functions, live radio and GPS signal, but Casio G-Shock has always been one step ahead in terms of technology: the first model already had a special 10-year battery featuring a water resistance up to 10 atmospheres. Considering all the watches available, Casio GA turn the classic G-Shock resistance into captivating, elaborated iterations equipped with stopwatch function, timer and automatic calendar: Casio G-Shock watches use only the best materials out there in addition to a mineral glass place atop a durable resin case. On the other hand, Casio G-Shock DW maintained the timeless lines of Triple 10 adding new functionalities like stainless steel case, resin band and Auto-LED light to a sleek, vintage figure: the Casio G-shock proposal includes tons of fresh takes on the same model, jumping from gold watches to military prints. Camo watches are the proper addition to your street look, as worthy to be mentioned as those hip collaborations with independent labels (Pigalle, Maharishi), street artists (Futura, Stash) and hip hop stars, as shown by a black & gold GA-300 Marracash edition. You could peruse a boundless selection of analogue and digital watches, choosing a well-balanced mix of functionalities to customize your watch: don't waste time, meet Casio G-Shock!

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