When in the 30s Champion introduces their own new invention, the sweatshirt, they become instantaneously synonym of sportswear. Their tradition was implemented in the 90s streetwear scene, mostly due to being the official NBA supplier during that decade. The hoods was filled with their jerseys everywhere. Recently known for the capsule collaborations with world leading streetwear brands such as Supreme, Fuct and many others, today Champion reaffirms its unique taste, with a brand new line dedicated to the freshest people worldwide.

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