Hoka One One

Founded in 2009, Hoka is already regarded as a key international player in running footwear. Partly because it’s driven by industry people, like the world-class trail runner Nicolas Mermoud and the skilled running shoes designer Jeans Luc Diard. But what lays behind the resounding success of Hoka One One running sneakers is a thicker-than-average midsole, that improves cushioning without affecting lightness.After all, the brand’s name is Maori for “flying over earth”, which attest how much Hoka cares about performance. A lot of attention surrounds the choice of materials to dress the upper with, often made of a breathable elastic knit provided with a wrap-around lycra insert on the heel, to prevent from injuries. Hoka sneakers gained favor even outside professional running, winning the hearts of people looking for a comfy everyday sneaker which could boast a solid tech skilset. Trail-running yet remains its natural habitat, as can be seen from the Hoka Bondi and Speedgoat, for instance. Standout features include Vibram Megagrip outsole, ProFly technology midsole and waterproof upper, useful elements both in the city and in the countryside.

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