MediCom is a Tokyo-based design brand that produces plastic figurines, toys and collectibles linked with pop culture. Driven by the crucial role that collecting plays within Japanese society, in the early ‘00s MediCom started producing design objects inspired by manga and anime before getting noticed by Nigo, Pharrell Williams, Kanye West and later exported worldwide. MediCom vinyl toys often depict musicians, designers, athletes and other key figures within today’s streetwear scene. MediCom features different sizes and series, including a lineup dubbed [email protected] which is made up of bear-shaped figures in different sizes, often paying homage to high-profile personalities and boasting a long list of collaborations with Kaws, Chanel, Supreme, Fendi, Future and others. Basically, MediCom toys play at different levels: it’s a brand that crafts sought-after and trending accessories, as well as a long-living design project celebrating some leading actors of pop culture.