New Balance 550

Reintroduced with a new nickname in 2020, the New Balance 550 were originally meant as basketball shoes with a low-top leather construction, which was in line with performance footwear of late ‘80s and early ‘90s. The actual structure follows up the original one, when they were still known as New Balance “P550”: low-top leather base, perforated toebox, mesh interior lining and rubber sole. A classic simple-but-winning recipe, as the NB 550’s versatility often pushed the style towards successful collaborations, as proven by that Aimé Leon Dore connection that relaunched the style. Apart from collaborations, two main things catch the eye when it comes to those vintage-flavored sneakers. First, the design shows clear traces of the basketball DNA that imbues this particular model. Second, the New Balance 550 offers a more laid-back approach, especially when compared to other New Balance staples such as the NB 990 and 991, thus resulting in a different way of exploring New Balance’s multifaceted identity.

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