New Balance by Teddy Santis

In 2021, Teddy Santis, the visionary founder of New York-based Aimè Leon Dore, is appointed Creative Director of New Balance 'Made in USA'. After reviving the 550 through the collaboration with Aimè Leon Dore, the American designer intends to revolutionize modern footwear once again. His refined and elegant work, infused with 90s’ streetwear atmosphere, made Santis one of the most influential figures in fashion. His reworking of the dad shoe par excellence, the 990, following his obsession with detail, is the epitome of the modern trainer: neutral colors, premium materials, and comfort-driven design. "Worn by supermodels in London and dads in Ohio" is the slogan that identifies the inside soul of New Balance 990 Made in USA. With the 990V1 'Marblehead/Incense', in classic grey suede, and the 990V1 'Macadamia Nut', in the white and beige colorway, Santis reinvented New Balance 1982 revolutionary model. Looking to the future, the 990V2 "Marblehead/Incense" showcases the "USA" production with the heel logo, featuring high-quality suede and mesh. While, for the 990V3 in the three variants "Marblehead/Incense", "Moonbeam/Macadamia Nut" and "Sea Salt/Rain Cloud", the American designer encompasses all his New York influences. New Balance Made In USA by Teddy Santis represent the intersection between two mindsets obsessively attentive to detail, from the laces’ color to the packaging.

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