New Era

In 1920 Ehrhardt Koch opted to chase his own American dream founding New Era, a casual caps & hats company. As the label manufactured the first baseball caps ever for the Cleveland Indians, 1934 was the pivotal year to enter the sports market: many MLB teams commissioned the entire hats production to this New York society, that in 1933 obtained even the privilege to fabricate and distribute the merchandising of the entire league, including future collections dedicated to NFL, NBA and NHL teams.The New Era sportswear leadership has been confirmed by a series of new game-changing innovations that have reshaped the idea of snapback itself: in 1954, for instance, the 59fifty cap debuted, becoming the very first peaked cap with a large-scale distribution, while the 39thirty is now generally known as the first cap equipped with an elastic strap on the back. But New Era rhymes with baseball and the association with New York Yankees iconic blue snapback and that white "NY" central logo is right around the corner: started from sewing warm-up uniforms, New Era now handle every step of teams merchandise and distribution, designing collections that make everyone go nuts. The apparel line features patches and embroidered logos of the most popular USA teams and goes through every sort of league, with specific collection for each championship: L.A. rules the game with tons of legendary Dodgers and Lakers caps, while the Giants myth makes New York the obvious football capital. NBA caps and jerseys are now a hip trend and an integral part of a sporty yet stylish look, while rap caps stand out as timeless classics with their New Era logo and fine detailing: New Era didn't just produced recognizable items, but broke the limits setting new style standards. The clothing line looks up to '90s color blocking panels suggesting vintage New Era tracksuits and sweats, while shorts and T-shirts are always on top boasting colored graphics and subtle details that make a difference. Trust SPECTRUM and hit the streets with the latest on!

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