Nike Air Max 90

Nike's designer Tinker Hatfield jumped on the success of Air Max, playing with lines and shades and ending up creating a brand-new silhouette in 1990 - Air max 1 came just few years before, but Tinker decided to test new combinations to push the limits once again. The main feature of Air Max 90 is a bigger Air unit, here split into two front and rear sections which are often colored with different hues shift everyone's attention to the Air Cushioning: following the "Big is Better" motto,Nike's designers shook both the running and lifestyle sneakers' scene improving performance and aesthetics at the same time. Iconic Air Max 90 'infrared' is now considered a staple in the endless Nike sneakers range, but there cannot be a better way of approaching the Swoosh culture than grabbing a pair of fresh white Air Max - clean enough to match every outfit out there.Initially known as Air Max III, they quickly become '90' during the '2000s, just after the reissues of some sought-after models: a sleek, dynamic figure featuring thicker air bladders and psychedelic colorways, paving the way to the contemporary Air Max frenzy. Feel the flow, embrace Air Max 90 and dive into the most authentic streetwear ever!

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