SPECTRUM is the largest streetwear and sneakers online store in Italy. Our identity arises between lifestyle and fashion, two worlds that are gradually getting closer and closer. A multifaceted catalog meets the demands of every customer as our offering covers every area of street fashion. Once dubbed Graffitishop, our website includes sportswear giants like Nike, outdoor clothing from The North Face and cali-inspired T-shirts from Stüssy and Carhartt WIP. All together. The idea behind SPECTRUM is to merge our graffiti background with massive influences from sport and hip hop, since we aim to offer a careful selection of street clothing and sneakers representing our own, unfiltered vision of the streetwear reality.
Both our two stores based in Milano play a key role within the whole Italian streetwear scene. This major contribution is acknowledged by the street community and by several major magazines including Highsnobiety and Hypebeast to name but a few. The editorial projects of our styleguide section, which include staples like Fila x SPECTRUM, carve out a consistent space across popular websites such as Outpump, universally considered the best Italian streetwear magazine. This also applies to the high-quality of our shipping, return and customer care services. Plus, we’re a first-row fixture in every list that aims to enumerate the best sneaker shop in Milan or in Italy.
Iconic sneakers and upcoming launches
Sneakers define your style. Opting for a pair of Nike sneakers with a huge Swoosh rather than wearing some Vans says a lot about your personality. SPECTRUM offers you a daily-updated selection of the best women’s and men’s sneakers out there, to round off your street outfit with the right kicks. Our options count a wide variety of running shoes provided with the best tech features out there, a lineup of basket sneakers and especially lots of lifestyle sneakers you wear everyday. Whether you choose high or low sneakers, what matters most is picking a shoe that reflects your personality. To help you find the perfect pair, we’ve created dedicated landing pages that group together shoes of the same color or family; the series get tirelessly updated and ranges from the one dedicated to white sneakers to the one that gathers terrace culture styles.
SPECTRUM gives you the right tools to pursue your own style. Our offering enlists elegant brands with a perk for high-quality materials like New Balance, sportswear legends like adidas Originals and street realities like Karhu. But most sneakerheads go crazy for the styles that made history, for the OGs. Air Max maintains a leadership role over the whole sneaker game and their influence remains unrivaled - even if the first Nike shoes to boast the Air Technology were the Air Force 1, also dubbed “Uptowns”. Skate culture got covered too: both the Nike Dunk and the Vans Sk8 Hi are timeless classics that paved the way for many recent masterpieces. Last but not least, we should spend a few words on Jordan 1. Designed by Michael Jordan himself with the help of the footwear guru Tinker Hatfield, this shoe drastically changed the way we look at sneakers as it went beyond the basket boundaries and had a huge impact on pop culture as a whole.
Releases play a crucial spot in the sneaker game nowadays. Limited edition sneakers exist since the early 2000s, but scheduled drops have become a consistent practice after Kanye West came into the scene. The Yeezy phenomenon created an incredible amount of new enthusiasts, with a growing number of exclusive collaborations and capsule collections that flood the market with releases. As a result, brands started working with popular artists with the likes of Travis Scott and Drake, or engaging major designer like Virgil Abloh. If you’re determined to cop the freshest shoes out there, lottery-based systems called raffle are often the only way to have a shot.
The role of skate culture
Skating has always been a sign of rebellion. Still today, skate culture relies on millions of passionate aficionados and brands that changed society. Initially, skatewear drew large inspiration from the chillout atmospheres of the West Coast, but quickly turned into a worldwide sensation. It’s all because of skatewear’s fundamental idea that what your wear tells who you are.
Worn by creatives and forerunners, Vans simply changed the whole skate world. Founded by the Van Doren brothers, this company stepped into limelight by backing the youth movements of the early Seventies with stylish and affordable skate shoes. The Old Skool still remains the top-selling and most successful style of their offering, boasting a signature white side wave on the black canvas upper. Converse All-Star are iconic as well: while not being a skate shoe in all respects, they’re used by skaters everywhere thanks to a peerless combination of comfort and style. The American brand sticks out for an insane adaptability: many of its sought-after styles - that include Chuck 70 and Converse One Star - were born for one purpose, but used for another.
But skatewear is packed with many different realities and personalities. The case of chunky shoes are backed by several underground brands with the likes of DVS and Osiris, while Santa Cruz and Polar Skate are role models for young emerging labels that want to remain independent. More consistent realities enlist Obey and Huf, both involved in the process that shaped streetwear as we know it today. A colorful bucket on your head, your skateboard by the arm miles of concrete under your sneakers: that’s the real skate life!
Functionality and style, together
Appearance does matter, but clothes must be comfortable and durable above all. That’s why workwear had such a huge success: work uniforms and dungarees managed to transform into lifestyle staples after being worn for years by workers in the factories. The brand that changed everything is Carhartt WIP: this Detroit-based reality still remains true to its background, even if now is regarded as a true legend of street culture. Carhartt WIP collections are made of all-around clothes you can rock anywhere, as Michigan chore coats and Aviation pants fit well every occasion. The loose wearability of their clothes put Carhartt on the streetwear map in the early ‘90s, when figures like Tupac and Notorious Big started rocking the Square Label in public. The ‘90s can be definitely considered the golden age of workwear: anorak jackets, cargo pants and hoodies are still a vibe today but their popularity has to be dated back to these days. Dickies shares the same path to glory: Dickies work pants are a sheer must-have for cool kids, but especially for those seeking durable, comfort-first pants.
Jeans bottoms deserve a chapter on their own. Immortalized by cowboys and miners, jeans pants became cult gears just after World War II, when they started spreading among youngsters. Their structure is as simple as effective: the sturdy denim construction gets further reinforced by metal rivets on the pockets, to provide durability. Movies starring James Dean and other ‘50s stars boost the jeans success to infinity and beyond, pushing top-selling brand Levi’s to notoriety. While the iconic Levi’s 501 can be considered the forerunner of our love for denim, new pioneers emerge from the Far East. Notable names include Edwin, which manufactures five-pocket jeans with button closure and slim fit. What makes denim different from every other texture are the endless possibilities of customizations. Pick a pair of stone washed or ripped jeans, pair them with a short-sleeved T-shirt and you’ll look appropriate everywhere!
Roots are a crucial element to define a brand’s identity. Several labels have a strong background, but this doesn’t prevent them from making innovations and reworking some of their sportswear staples. Puma sticks out as a clear example: after years spent improving athleisure and running shoes, the German giant was gradually introduced to lifestyle, unveiling colorful tracksuits and other heritage beauties. A standout model designed for the basketball player Walt “Clyde” Frazier, the Puma Suede, debuted as performance shoes but they’re now considered an elegant retro sneaker - Puma in a nutshell. Same goes for the Reebok Club C, which went from tennis courts to sidewalks over a couple of decades.
Anyways, few brands maintain a solid heritage appearance and offer vintage takes on their archive staples. Fila and Kappa fall into this list as they share the same attention for high-quality materials and color-blocking prints. Their collections go way beyond a simple lineup of trackpants and track tops, as the Kappa 222 Banda series or the Fila Disruptor add a pinch of variety and freshness to help you build up a multifaceted outfit. A strong influence comes from the American college culture that exported varsity jackets and coach jackets in the Seventies and now play a key role to determine what’s trending. Tommy Hilfiger and Calvin Klein were the main responsibles of this fashion merge, but in two different ways. The former blends a thrift shop-inspired vintage streetwear aesthetic with modern trends that insist on pastel shades and logo patches, while the latter pairs a wide denim jackets selection to loose hoodies and minimal tees. Pick a Kangol bucket to finish off the ensemble and you’ll get the ultimate preppy style for your casual evenings!
Champion and New Era are deeply rooted into American sport history, since both spent decades producing official merchandise for American top leagues that count NBA, NFL, MLB and NHL. While Champion proved its value using a featherweight cotton known as Reverse Weave, the success of New Era derives from caps and snapbacks, which covers even popular teams like Los Angeles Lakers and New York Yankees.
The emerging Italian streetwear scene
SPECTRUM has always had a special attention for Italian streetwear. We connect with the most famous and solid projects in Italy, whether they’re established realities like Iuter and Doomsday, or emerging labels such as United Standard. What makes Italian streetwear one-of-a-kind is its special relationship with Italian hip hop: Iuter boasts a special link with Gué Pequeno and Marracash, while Fabri Fibra has been the face of Fila for years. But nothing compares to Salmo, who’s co-founder and co-owner of Doomsday and its dark attitude towards street life. We can state Iuter, Octopus, Doomsday and company significantly helped the Italian rap scene in its climb to success, and now they’re up at the top together.
Daily updated catalog and high-profile services
To help you browse our website, SPECTRUM is divided into major departments that gather products from the same family, like shirts or jackets. In turn, every department features many different categories where a series of clever filters allows you to narrow the search. For instance, caps are split into snapbacks, buckets and many more to help you find just what you’re looking for. We also get dedicated landing pages for capsule collections or family of sneakers, like the Air Force 1. If you’re looking for a specific label, our list of street brands drives you exactly to the object of your desires.
Our streetwear new in page gets daily updates and displays new deliveries from your favorite brands, while the styleguide section groups together our latest editorials, inspired by seasonal trends and what people wear on the streets. Keep an eye on the upcoming sneakers launches on our release calendar, or just find seasonal deals and insane reductions on the sale and outlet section.
Secure payments and free return
Placing an order on SPECTRUM is pretty easy. We rely on the safe Paypal circuits for credit card payments, and our credit card list includes Visa, Mastercard, Postepay and many more. Plus, you can also pay by cash on delivery if you don’t want to use your card. SPECTRUM offers three different shipping methods, to meet everyone’s needs: Standard, Nxt Day and 2Nite®. To bring everything full circle, you have 30 days to require a free return for your order. SPECTRUM has been supporting and promoting its vision of street culture since 2002. Our goal is to give you the right tools to fully live your passion and easily pursue your personal style through our careful selection of brands.