Founded in 2002, Wood Wood is a lifestyle brand based in Copenhagen with many stores across Europe. As any other interpreter of the northern-European school, the brand boasts a solid foundation deeply rooted in design, music and movies. Led by two friends like Karl-Oskar Olsen and Brian SS Jensen, the label sums up the traditional versatility and open-mindness of Northern Europe. Sport, music, movies, graffiti references imbue every Wood Wood collection, thus creating a multifaceted aesthetic identity. They describe themselves as a mix of contemporary streetwear with a solid sportswear background, but their penchant for sartorial details pushes the brand towards that macro category that falls under the name of lifestyle. Halfway between high-end and underground, Wood Wood remains a pivotal brand for those who are looking for sleek, basic T-shirts and sweatshirts that fit every style and every necessity.